A creative approach to sustainability can be applied upon an organization’s business model.
Authors begin their research with the assumption that business model innovation that takes into account a triple bottom line approach will be more sustainable over time. They focus their research on the conceptual stage when business model ideas are generated, and more precisely its creative tools. Their goal is to support, with a structured canvas, organizations whom wish to innovate upon their current business model and create concepts of more sustainable business models.
In this paper, authors present and discuss the tool they have named the “triple layered business model canvas”. Authors endeavoured to ensure that business models create, deliver and capture multiple forms of value by adding a second layer with nine environmental elements that follow a lifecycle approach, and by adding a third layer with nine social elements that follow a stakeholder approach. Authors share this new triple layered business model canvas and exemplify its use with a Nespresso case. In the end, authors find new dynamics for analysis and new relationships for innovation. Authors conclude with limits and future research for more sustainable business model patterns.
In short, authors add two new layers while continuing in the structure of the original canvas. The second layer is built with life cycle thinking approach to the environment and the third layer fosters a stakeholder approach to social issues.
Business leaders can use this canvas to better understand and visualize the relationships between the economic, environmental and social aspects of their business model.
Full paper with three CANVAS templates can be found HERE.
This publication has been prepared within INDIGISE project. The content of this publication is the sole responsibility of the project coordinator and may not always reflect the views of the European Commission or the National Agency.