Airbnb’s Social Impact Experiences were recently launched in Edinburgh and London, with ambitious plans to expand further throughout 2018. Are they a potentially lucrative opportunity for social enterprises? Anna Patton from Pioneer Post explores:
Fancy a pastry-making class(£59) on your next trip to Paris? How about a guided walk through New York’s tattoo scene(£23), or a tour of the Sydney Startup Hub(£4-7)?
These all benefit good causes, and are on offer via Airbnb ‘Experiences’, a relatively new feature from the homesharing platform that taps into our growing appetite for authentic local experiences and alternatives to the well-trodden tourist trail.
For hosts — who design, run and price activities themselves, but whose listing is subject to Airbnb’s approval — it’s an opportunity to reach a huge audience, backed by a genuinely global brand – created in 2008, Airbnb today lists homes in over 190 countries.
First introduced in late 2016, Experiences have quickly proven their appeal, with bookings growing 25 times faster than for Airbnb Homes in their first year, according to the firm.
Here is the link to the full article.
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