We highly recommend this text on social entrepreneurship business models by Danielle Sutton on Acumen website.
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Social enterprise business models for inspiration. If your customers’ limited ability to pay is limiting your impact, take a look at these examples.
We frequently hear the question: “What if the people who need and use my products or services can’t pay?” If you think that the customers who will most benefit from your social enterprise’s services may not be able to afford them, it can feel like an insurmountable hurdle.
While it’s true that some customers have real barriers to paying, don’t be too quick to assume users will not pay for basic goods and services that add essential value to their lives.