Become plastic positive

Read about Empower – company creating a global solution to the plastic waste problem by giving plastic a value. By matching those who want to sponsor clean-ups with anyone willing to do it,
we are cleaning up the world while fighting poverty.

This year Empower entered the  European Social Innovation Competition is a challenge prize run by the European Commission across all EU Member States and Horizon 2020 Associated Countries. Now in its 7th year, the Competition acts as a beacon for social innovators in Europe, employing a proven methodology for supporting early-stage ideas and facilitating a network of radical innovators shaping society for the better. Each year the Competition is based around a different issue facing Europe.

This year, the focus is:

Challenging Plastic Waste.

Their solution challenges plastic waste by giving it a value: anyone who comes and deposits plastic waste at a collection point will receive a financial reward given out under the form of digital tokens. One would only need a smartphone and our Empower mobile application. As the plastic collector delivers plastic waste, they present their QR code to be scanned and receive the tokens immediately in their digital wallet. The tokens can be converted to their local currency (1 token = 1 USD) or donated to fund another clean-up. As people get rewarded when they bring in plastic, we are incentivising the clean-up of plastic waste on a large scale and closing the tap on plastic leakage into nature.

Empower solution also enables direct recycling aids to countries who do not have the resources and waste management systems to handle plastic pollution by themselves. The transparency and traceability of our blockchain-powered solution – which permits the immutable recordings of when, where, how much plastic has been collected and how much the plastic waste collector has been paid – provide the credibility for sponsors to invest in Empower’s plastic fund to support plastic clean-ups where they are most needed. We ensure the security of the transactions and bridge the trust gap that exists when it comes to deploying financial aids. Individuals, businesses and local governments can offset their plastic waste footprint and see the real impact that they are making on the plastic waste issue.