It’s important for every social enterprise – especially the small ones with fewer resources to place their focus on right things. Making impact happen.

10 Reasons Not to Measure Impact – and What to Do Instad provides a thought-provoking ideas and an important learning – the side in impact measurement that’s still very rarely talked about. Why might impact measurement not be the appropriate focus at all times, all situations?

Read carefully, the article provides insight on how to focus on making decisions and actually create a culture of making impact happen – instead of pausing to measure too many or not-relevant things  – and not having enough focus on the doing. It also provides practical examples of how this focus can be made more clear – which type of questions to ask and how to make them relevant.

(Illustration by Davor Pavelic, from the original article)