Stories evoke emotions as the audience connects with you as an individual and as an organization. As Mia Angelo famously said: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” “There is no greater agony than bearing an untold story inside you.”
As a social entrepreneur you are not only selling your product or service but you are also selling your vision and vales as a company. You are asking your tribe of like minded and like valued individuals to join your movement or cause. A powerfully told story will invoke your tribe to share your story as they themselves feel invested in your organization´s success.