The brand “Mammām un Tētiem” (meaning “for moms and dads” in Latvian) is an educational family portal www.mammamuntetiem. lv, which publishes a free educational magazine, and a foundation working to attract funding for charity projects and social activities. The company shares the mission to educate and promote the welfare of Latvian families. The advertising revenue of the portal provides the opportunity to both maintain the portal and implement various socially important projects and campaigns. Additionally a training centre “Wise Wife School” was created by “Mammām un tētiem” and offers prenatal and physiotherapy classes.