How Buying Social Is Changing The World – Great feature in @Forbes  by Judith Magyar.

At the Houses of Parliament in London earlier this year, SAP Executive Board member Adaire Fox-Martin (pictured above) appealed to an audience of the United Kingdom’s leading social-enterprise CEOs and corporate executives to come even closer together to find “a better way to grow.”

Together with Chair Lord Victor Adebowale and CEO Peter Holbrook, Adaire announced SAP’s partnership with Social Enterprise UK, through which the two organizations plan to further scale the burgeoning social enterprise sector.

Social enterprises are normal businesses in that they generate the majority of their income through trade – albeit with several important differentiating characteristics. First, they have a clear social or environmental mission set out in their governing documents. They reinvest the majority of their profits back into their business or mission. They are autonomous of state. And they are majority controlled in the interests of their social mission.

Read full text on Forbes website here:

https://www.forbes.com/sites/sap/2019/07/25/how-buying-social-is-changing-the-world/#1bf46aaf7e76) forbes.com/sites/sap/2019… \

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