Building a Successful Social Venture: A Guide for Social Entrepreneurs is a new book by Eric Carlson and James Koch both from Leavey School of Business at Santa Clara University in USA.
The book is one of the first on creating and running a social enterprise, which combine theoretical discussions with existing cases from around the world, an in that way it can be very for people who want to start, sustain, and grow social ventures on a longer term.
Since 2003 Eric Carlson’s and James Koch’s has been working with and mentored morethan 800 aspiring social entrepreneurs at the Global Social Benefit Institute (GSBI), cofounded by Koch at Santa Clara University’s Miller Center for Social Entrepreneurship. The experiences from this work is the basis for Building a Successful Social Venture.
First part of the describes a bottom-up approach to social change, a focus on base-of-the-pyramid markets, and a specific approach to business planning developed by the GSBI.
Second part of the book presents the seven elements of the GSBI business planning process
Third part of the book describes how to executing it.
The book presents several social enterprise cases to show how organizations have realized different elements of the plan. As early versions of the book were used in both undergraduate and MBA, the book also includes a number of useful checklists and exercises.
This book is for both students, social entrepreneurs, and the field researchers, who wants to learn more about social enterprise business models and how to advance social progress and create a more just and sustainable world.
More about the book here