Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.

 This talk was presented at a TED Institute event given in partnership with BCG. Read more about the TED Institute.
Source: https://www.ted.com/talks/alan_iny_reigniting_creativity_in_business?fbclid=IwAR0D3M1hyIaeJbUZt2oHblgUmEluewqXDIsF2Q8dnQYYOImmIqXmvkLagbA#t-12699